Chapter 01 — Programmatic Media Intelligence

Programmatic media intelligencefor high-intent B2B growth.

Assenora helps U.S. B2B companies identify, target, and convert high-intent audiences — through programmatic advertising, account-based media, and campaign performance you can measure to the dollar.

Built for U.S. B2B
U.S. B2B coverage map
SEATTLE

Seattle

Enterprise Software & Cloud

Illustrative U.S. market map. Locations are approximate; industry labels are examples of audience focus, not measured market data or client activity.

Scroll for the system
The Problem

Most B2B media budgets leak before they reach a buyer.

01

Wasted ad spend

Budget sprayed across broad inventory with no line of sight into pipeline.

02

Broad targeting

Segments that treat a CFO and a brand-new hire as the same prospect.

03

Weak attribution

Last-click reporting that can't connect spend to revenue.

04

Low-quality leads

Form fills from people who will never buy.

What We Do

Complete coverage across every programmatic channel.

01

Programmatic Display & Native

Keep your brand visible to relevant U.S. business audiences.

02

Connected TV & Video

Explain your offer through video built for B2B awareness.

03

Account-Based Media

Focus media spend on priority accounts and buying committees.

04

Programmatic Audio

Extend your message into the listening moments of business audiences.

05

Retargeting & Intent Activation

Re-engage interested buyers with messaging suited to their next step.

06

Reporting & Multi-Touch Attribution

Understand channel contributions to guide your next budget decision.

Reach the same accounts.
Stop overpaying for them.

Most B2B SaaS teams rely on LinkedIn Ads alone. Programmatic ABM reaches the same target accounts across the wider web, CTV and retargeting, often at a lower cost per impression.

Assenora
LinkedIn Ads
Where ads run
Web, apps, CTV, audio
LinkedIn only
Targeting
Accounts, titles + intent
Accounts + titles
Cost per impression
Generally lower
Premium
Reach
Across sites and devices
Only while on LinkedIn
Reporting
Account-level, CRM-linked
Platform metrics
Management
Fully managed
Self-serve

Start with a focused pilot, scale when it works.

Get a free programmatic audit

Typical setups; results vary. LinkedIn is a trademark of LinkedIn Corporation. Not affiliated with or endorsed by LinkedIn.

Chapter 02 — Three Layers

One system.
Three layers.

Pillar 01

Audience Intelligence

Identify the people, accounts, and buying groups your campaign actually needs to influence.

Pillar 02

Media Activation

Reach those audiences across every programmatic channel, with logic that fits the buying journey.

Pillar 03

Performance Clarity

Understand where the budget went, who engaged, and what to do next.

Chapter 03 — How We Run It

Pricing, data, targeting, reporting — all included.

01 — Pricing Models

The pricing model that fits your goal — not ours.

Start with a focused pilot, scale when it works.

CPMModel
Cost per 1,000 Impressions

For awareness and reach campaigns.

CPCModel
Cost per Click

For campaigns measured on qualified visits.

CPAModel
Cost per Acquisition

For demos, signups, and qualified leads.

vCPMModel
Viewable CPM

Pay only for impressions actually seen.

02 — How We Work

From kickoff to first impression, in a clear sequence.

01

Kickoff Call

02

Media Plan

03

Audience Build

04

Trafficking & QA

→

Live

Give your next campaign a clear plan.

Talk through your U.S. audience, channel mix, and budget with a strategist.

Chapter 04 — After Kickoff

Your dashboard goes live. So does your account executive.

The minute we wrap your kickoff call, you get a private client account, a real-time campaign dashboard, and a dedicated account executive who knows your campaign by name.

01 — Register & Login

A private client account, ready after the kickoff call.

Once we finish the strategy session, you receive a secure invite to register your team. Log in any time, on any device, to see exactly what your campaign is doing.

02 — Dedicated Account Executive

One person who knows your campaign by name.

Every client is paired with a dedicated account executive — your single point of contact for strategy questions, optimizations, and weekly performance reviews. No call centers. No ticket queues.

03 — Live Impression Tracking

Watch reach build in real time.

Your dashboard updates continuously. See impressions served, accounts engaged, channel-by-channel delivery, and creative performance — all the data we use, available to you 24/7.

Client sign inAccount executive responds within 24h

Built for specific industries, not generic markets.

Explore all industries →
01

SaaS & Technology

Long buyer journeys, high-research mode, decision-makers across teams.

02

Fintech & Financial

Compliance-sensitive audiences, premium inventory, senior decision-makers.

03

Healthcare & Wellness

Trust-led category, credentialed audiences, cautious purchasing.

04

Manufacturing

Niche audiences, trade-media driven, senior procurement leads.

05

Real Estate

Hyper-local decisions, geographic precision, project-driven cycles.

06

EdTech

Multi-stakeholder buying, seasonal cycles, district-level dynamics.

Chapter 05 — Our Difference

Not another media vendor.

A sharper way to plan B2B advertising.

What you usually get

  • 01Channel-first planning based on vendor margins
  • 02Broad demographic and interest targeting
  • 03Opaque 'black box' media buying
  • 04Siloed campaigns on one or two platforms
  • 05Generic global digital marketing

What we actually do

  • 01Audience-first planning before channel selection
  • 02Precise B2B targeting (Job function, Industry, Intent)
  • 03Transparent reporting on where budget is spent
  • 04Omnichannel approach surrounding the buying committee
  • 05Focus on U.S. B2B market nuances

Ready to see how your media would perform under a tighter system?

We help U.S. B2B companies run programmatic with precise audience control, transparent reporting, and a dedicated strategist.

Typically live within a few business days of kickoff. Start with a focused pilot, scale when it works.

We'll review your current approach and show you exactly how we would structure the next cycle.